“The French Connection”: FLIGBY in the Wider World , Part1
Growing Demand for Localized Learning
The online simulation market in French-speaking countries and territories has seen remarkable growth in recent years, and this trend is expected to continue. Institutions and organizations across France, Belgium, Switzerland, Luxembourg, as well as regions in Canada (especially Quebec) and Africa, are increasingly adopting digital learning tools to improve education and training. A significant trend in this market is the strong preference for online learning applications that are fully available in French.
Customers are not only looking for language accessibility—they also want products that reflect their cultural environment and heritage. This means that simulations featuring familiar contexts, stories, and references resonate more deeply with learners in the francophone world. As a result, there is a growing demand for educational technologies that offer both linguistic and cultural relevance. The success of these solutions is shown by how quickly they are being adopted in schools, universities, and corporate training programs throughout the francophone community.
Three Winning Aspects: Meeting the Needs of Francophone Players
FLIGBY stands out as an excellent response to the changing demands of the French-speaking online simulation market.
- First, FLIGBY provides a localized French version, ensuring that students, educators, and professionals can engage with every aspect of the simulation in their preferred language. This focus creates a truly immersive learning experience, allowing participants to learn in French and focus more easily on developing essential management and leadership skills. The French interface, instructions, and feedback make FLIGBY accessible and relevant to a wide range of francophone users, from France to Quebec and beyond.
- Second, FLIGBY’s winery theme is especially appealing to the francophone world. The game is set around managing a vineyard—a scenario that resonates deeply with French culture and identity, as well as the traditions of the Benelux region and French-speaking Canada. Viticulture is not only a significant economic activity in these areas but also a vital part of their social and cultural heritage. By placing learners in a familiar setting, FLIGBY helps them connect more effectively with the scenarios and challenges presented, boosting both engagement and learning results.
- A third important aspect is FLIGBY’s dedication to promoting an open and inclusive leadership culture. The simulation encourages participants to explore various leadership styles, emphasizing collaboration, empathy, and ethical decision-making. This aligns well with the values many francophone leaders prioritize, such as teamwork, dialogue, and inclusivity in organizational culture. FLIGBY’s scenarios prompt players to consider different perspectives and foster an environment where every team member’s contribution is appreciated.
Additionally, FLIGBY’s approach to leadership development is rooted in experiential learning, enabling participants to practice real-world decision-making in a safe and controlled environment. This hands-on method is particularly effective for developing soft skills such as communication, conflict resolution, and creative problem-solving—abilities highly valued in the francophone professional community. The game’s feedback and analytics help learners reflect on their choices and track their progress, supporting continual improvement.
FLIGBY in Action – Use Cases
The Desjardins
At Desjardins, Quebec’s leading cooperative financial group, FLIGBY was chosen as a key part of their leadership development program. The bank appreciated FLIGBY’s ability to cover a variety of relevant topics, including team management, ethical decision-making, and organizational communication—important areas for their emerging leaders. Another major factor was FLIGBY’s localized French version, which ensured that Desjardins’ francophone employees could easily participate and stay engaged. Plus, the program was supported by FLIGBY’s professional solution partners, who provided thorough French-language tutoring and coaching throughout the program. This blend of tailored content and strong support helped Desjardins create a lively, culturally relevant environment for leadership development, resulting in overwhelmingly positive feedback from participants.
The Rennes Business School
At Rennes Business School in France, FLIGBY was adopted as an innovative learning tool across various faculties and courses. Notably, it was used not only by the business faculty for management and leadership training but also by the psychology faculty to examine human behavior, teamwork dynamics, and decision-making processes. What distinguished Rennes Business School’s approach was the integration of FLIGBY throughout the entire academic year: students engaged with the simulation in multiple courses, each time facing new challenges aligned with the specific goals of different disciplines. This cross-curricular use of FLIGBY enabled students to apply their learning in various contexts, thereby enhancing their understanding and developing transferable skills. The outcome was a lively and engaging educational experience that promoted academic innovation and strengthened connections between theory and practice.
As the above use cases show, FLIGBY has already gained traction in several prestigious institutions across France, Belgium, and Quebec, further demonstrating its relevance and appeal. Its adaptability means that it can be integrated into a variety of courses, from business and management to psychology and human resources. The combination of cultural relevance, linguistic localization, and modern leadership values positions FLIGBY as a leader in online simulation for the francophone community. As the demand for high-quality, culturally attuned educational technology continues to grow, FLIGBY is well-positioned to help shape the future of learning and leadership development in the French-speaking world.
