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FLIGBY is a value-based program that suggests how individuals, organizations, and society at large can interact in more harmonious, effective and sustainable ways. Our mission is to promote Csikszentmihalyi’s vision about improving society by addressing leaders who are already committed, or are receptive, to Flow values and practices.

The player’s performance at Game’s end is judged on the basis of his or her successfully balancing three things: Flow, profit and the environment (sustainability). There is no precise formula for achieving this balance; various combinations of decisions can lead to good results.


To highlight the importance and contributions of Flow-promoting leadership – without neglecting an organization’s “profit potential” as well as its “impact on the environment” – FLIGBY aligned its Game-success indicators with the well-known Triple-Scorecard idea (giving an unusually high weight to generating Flow).

FLIGBY’s Triple Scorecard framework is a multi-dimensional performance measurement concept, comprised of Flow, profit potential and environmental sustainability.

In FLIGBY’s Triple Scorecard measure, the final score of each player is the weighted sum of his/her decisions’ impacts on

  1. generating Flow in individual team members and contributing to a Flow-friendly “corporate atmosphere” environment (“Sum of Individual Flows” + “Corporate Atmosphere” index);
  2. improving the Winery’s profit potential; and
  3. making sure that its products and production processes are environmentally friendly.

Our version of the Triple Scorecard is in line with Prof. Michael Crooke’s “SEER” (Socially, Environmentally and Ethically Responsible) business model to create strategies for true long-term competitive advantage.

In this sense FLIGBY is also a Triple Bottom Line simulation, reflecting John Elkington’s famous framework.